Resilient Cyber w/ Gianna & Maria - The State of Cybersecurity Marketing

In this episode of Resilient Cyber, I sit down with Gianna Whitver and Maria Velasquez to chat about the state of marketing in the cybersecurity industry, as well as their popular event "Cyber Marketing Con"

In this episode, we discussed:

• The background of the CyberMarketingCon and what led Gianna and Maria to co-found the event and community
• Where marketers typically fall short and what can be done to drive more effective marketing and selling to security practitioners and leaders
• What practitioners can learn their marketing peers when it comes to communication, empathy, story telling, and building relationships
• The importance of marketing, brand and broader GTM for security vendors to stand out from their competitors
• What to keep an eye out for at the upcoming CyberMarketingCon in December in Austin Texas