Are you prioritizing quick sign-ups with new users, or are you thinking about building long-term relationships? In this episode, Michael Shane, Postlight’s Head of Digital Strategy, joins Chris LoSacco to talk about the mistakes people often make when attracting new users. Michael and Chris give tips on building a seamless, welcoming first-time user experience and bring us back to the ultimate question you should be asking: What is the best way to get to the core value of your product?

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You Are What You Measure: On Attracting New Users