TRIGGERnometry Fashion Expert: What Clothes Tell Us About Culture, Politics and War
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Dec 25, 2024 
In this enlightening conversation, fashion expert Dimitry Toukhcher shares his journey from a clothing startup to catering to stars like Jordan Peterson and Alice Cooper. He explores how fashion intertwines with culture and politics, revealing challenges in personal identity amidst societal shifts. The discussion delves into how clothing reflects leadership roles, especially for women, and the evolution of fashion influenced by historical movements. Toukhcher emphasizes the importance of embracing discomfort for growth and the impact of remote work on fashion choices.
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Dressing The Rock
- Dimitry Toukhcher aimed to dress influential figures, starting with The Rock.
- He put The Rock's picture as his computer background for motivation.
Targeting Jordan Peterson
- After The Rock, Dimitry sought to dress Jordan Peterson, inspired by an NFL player's story.
- He realized, "Why not me?" and pursued Peterson through his brother, Joel, already a client.
Fashion and Liberalism
- Fashion reflects cultural shifts, often preceding liberal movements, like after the Great London Fire.
- Increased luxury consumption correlated with societal liberalization during King George IV's and Edward VII's reigns.