The Thought Leader Revolution Podcast EP85: Michael Bungay Stanier - Making Sacrifices For Business Success
Feb 6, 2018
46:06
It is rare that a person understands exactly how much they will have to forfeit while growing their business. Michael Bungay Stanier, founder and senior partner of Box of Crayons, a training company that gives busy managers the practical tools to coach in 10 minutes or less, has some sacrifices and challenges that he faced himself. After he was rejected by a fancy New York publisher, he decided to self-publish his book and it tripled the number of sales inquiries for his training company. As a result, his revenue went up 82 percent. He also took off a program that he loved from his website called, Presentation Genius, which generated $300,000 in revenue just to focus on his own brand, which is to create content around coaching skills for managers. During this interview, you'll learn...
- How persistence will help you in building your profile
- The importance of focusing on what it is you really have to offer and validate it
- Why your strategy should be like "bullets and cannonballs"