“State of the EA Newsletter” by Toby Tremlett🔹

This is a brushed up memo from a CEA retreat, aimed at orienting staff to the current state of the EA Newsletter, in preparation for a marketing push.

If you want to subscribe to the EA Newsletter, you can do so here.

Purpose and goal

The EA Newsletter is a frankenstein project - built by many people, not all of whom I've met. It's five months off a decade old. I've been its writer and custodian for a year and change (before me it was Lizka, and before her, Aaron Gertler).

When it began in 2015, it was focused on updating its audience on developments in the effective altruism community. Over the years, the focus of the newsletter shifted in a few directions. Now it:

• Tries not to assume interest in EA as such, but rather in things EAs find interesting and important. More ‘X says [...]

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Outline:

(00:24) Purpose and goal

(02:25) Engagement metrics and performance

(02:29) Open rate

(03:12) What's the average open rate for emails from non-profits?

(03:50) Click rate

(03:56) What's the average click rate for emails from non-profits?

(04:27) New subscriptions and conversion

(07:05) Understanding our audience

(07:23) Mailchimp demographics

(07:52) Impact survey

(08:41) What actions have you taken directly because of clicking a link in the newsletter?

(09:34) How important is the Newsletter vs other ways you get information?

(10:13) The industries respondents work in

(10:46) Where respondents live

(11:09) Where next?

The original text contained 2 footnotes which were omitted from this narration.

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First published:
May 21st, 2025

Source:
https://forum.effectivealtruism.org/posts/safDNKkQvqfKSwBsB/state-of-the-ea-newsletter

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Narrated by TYPE III AUDIO.

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