AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Sera Tajima Podcast
What it Takes To Build a Design Business with Founder of UX Playbook Chris Nguyen
Jan 17, 2025
59:50
Founder of UX Playbook, Chris Nguyen, shares what it takes to build a design business with a focus on experimentation and understanding your audience.
Join Conscious Technology: https://seratajima.substack.com/ ⚡️
Resources:
Where to find Chris Nguyen:
Chapters
(00:00:00) Introduction (00:01:04) How Chris Got Into Design
(00:03:10) Posting on Linkedin
(00:05:00) UX Playbook organic growth
(00:10:14) Expanding the funnel on Linkedin
(00:16:11) Product Bundle Experiment
(00:19:32) Free 5 Day Growth Challenge
(00:23:49) What the Market Wants
(00:27:33) Downsells are More Effective than Upsells
(00:29:02) Pricing Experimentation
(00:32:37) Sera's Business Journey
(00:39:36) Create Urgency Getting Your Product Out
(00:45:55) What Gives Designers Business Superpowers
(00:50:33) Biggest Mistakes Chris Made
(00:54:20) A Workday With Chris
Sponsor the pod: hi@the-craft.io
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode