How to improve your law firm’s LinkedIn with Stefanie Marrone of Stefanie Marrone Consulting

Stefanie Marrone is a consultant for law firms of all sizes as well as B2C and B2B companies. She brings almost 20 years of legal marketing experience to the table, working for notable firms such as Sullivan & Cromwell and Morrison & Foerster over the years. Before she switched over to full-time consulting, her last position was the Director of Business Development and Marketing at Tarter Krinsky & Drogin LLP.

Stefanie has also spent much of her career as a prolific writer, getting her start as an Assistant Articles Editor at Redbook Magazine. She continues to write for her popular blog, The Social Media Butterfly, where she talks about issues facing lawyers and legal marketers today.

In this episode:

How important is your presence on LinkedIn?

For many law firms, social media is not a priority. Other forms of marketing receive all of the attention while their LinkedIn profiles fall to the wayside. Some law firms can do well without it, but many are struggling to find ground. A strong social media presence can not only make your firm more approachable, but it can open new demographics that were once inaccessible. It’s a Swiss Army knife of a marketing tool that is too often ignored. If done right, your LinkedIn output can transform your law firm. This is the approach of Stefanie Marrone, a legal marketing consultant who knows how to get results. Want to find out more?

Michelle Calcote King hosts Stefanie Marrone to find out her approach to improving your law firm’s LinkedIn profile. Together they go over the full process, from how often you should post to creating multimedia content to LinkedIn groups and more. Stefanie goes into detail on her story and how she found success on her own LinkedIn page. They even find time to discuss the specific content that performs well on the website. Learn all of this and more on this episode of the Spill the Ink! podcast!