240. The PR Hacks You Need to Get Your Business Noticed with Billion Dollar Founder Suneera Madhani
May 15, 2023
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Billion Dollar Founder Suneera Madhani shares PR hacks for business success on CEO School. Topics include leveraging free publicity, creating an effective PR strategy, using social media for branding, networking at events, building partnerships, and shaping marketing strategies with customer feedback.
Leverage free publicity for brand credibility and buzz.
Craft compelling elevator pitch across platforms for effective communication.
Deep dives
Changing the Narrative for Female Entrepreneurs
Female founder Senera Madani shares her journey of turning an idea into a billion-dollar business and realizing the scarcity of female founders hitting the million-dollar revenue mark. Inspired to alter this dynamic, she advocates for female entrepreneurs to seek guidance from successful women who have defied the odds. Emphasizing the importance of learning from those who have shattered statistics, Madani highlights the gatekeeping present in business knowledge and encourages aspiring female entrepreneurs to embrace their authenticity.
Crafting a Powerful Elevator Pitch
Madani delves into the significance of crafting a compelling elevator pitch that reflects one's essence across different communication platforms. Stressing the value of clarity and brevity, she suggests creating multiple versions of the elevator pitch tailored to varying time frames. By honing this pitch, individuals can effectively communicate their value proposition during media interactions, PR engagements, and social media presence, thereby enhancing their storytelling and branding strategies.
Establishing PR Basics and a Strong Bio
Madani guides listeners on fundamental PR strategies, emphasizing the importance of developing a one-page media kit and a strong bio for various professional engagements. She underscores the need for a clear biography and the inclusion of impactful statistics to enhance credibility and storytelling. Recommending the creation of tailored media kits reflecting one's expertise and brand, Madani highlights the significance of aligning social media content with the desired brand image, ensuring a cohesive online presence.
This week on CEO School, in part two of our marketing workshop, Suneera dives deeper into the power of free publicity and how it can be leveraged to build credibility and get people talking about your brand. She provides actionable steps for creating an effective PR strategy that resonates with customers, with a focus on authenticity and transparency. Take your brand to the next level, engage the need to think outside the box, and approach PR with a mindset of innovation and creativity. In this episode: Using social media to build your brand Leveraging networking events to grow your business Building strategic partnerships to reach new customers The role of customer feedback in shaping your marketing strategy Creating a successful content marketing plan Connect with Suneera: https://www.instagram.com/suneeramadhani/ Connect with CEO School: https://www.instagram.com/ceoschool/ Get this workshop and many more inside The Club: https://join.theceoschool.co/theclub