Ep. 71 [BONUS Ep!] Pop Culture and PR for Small Business with Brittney Lynn

Think your small business doesn’t need Public Relations? Don't write it off yet!

You might be wondering how a publicist could possibly help your under-the-radar biz. Or thinking you’re too “small” for a PR strategy.

But before you dismiss the idea, let Brittney Lynn share some insights that might just totally change the way you see PR and its potential for your business!

Brittney is a thought-leader for how purposeful connection can change the world. Through her agency, The Human Connection Agency, she’s leading the way in the online business space for companies who are looking to connect authentically with their audience and share their stories through a thoughtful PR strategy. Her clients have been featured in places like The New York Times, Fast Company, Real Simple, Forbes, Business Insider, The Today Show, The Wall Street Journal, Bloomberg, and more.

She also has lots of thoughts about Tom Sandoval’s PR disaster, which I just can’t get enough of. 

Timestamps:

02:52: The importance of PR in a marketing strategy (even for small businesses!)

06:11: Crafting a unique message and point of view in PR

11:55: Overcoming limiting beliefs holding people back from putting themselves out there

13:14: Where to start with pitching yourself

20:14: The reality of being more visible

27:43: The long-term nature of PR and the need for persistence

37:02: Good vs. terrible podcast pitch strategies and how to be a stellar guest

52:30: PR lessons from Tom Sandoval and the Vanderpump mess

1:21:59: Similarities and differences between HR & PR

Links Mentioned:

Learn more about Brittney and her PR agency: https://www.humanconnectionagency.com/ 

Follow Brittney on IG @brittneyllynn