BYD's Strategic Market Expansion

BYD has adopted a unique strategy to expand its market presence by targeting smaller and emerging markets, such as Malta. This approach compensates for the heavy tariffs imposed on its vehicles in larger auto markets like the U.S. and the E.U. Despite Malta's small car market, with only around 7,200 cars sold last year, BYD views these regions as vital to its global growth, similar to ‘chicken ribs’—small but cumulatively significant. By exporting to approximately 95 markets, including 20 new ones just this year, BYD is reinforcing its commitment to penetrating diverse markets while increasing production capabilities globally.