Your Morning Coffee Podcast YMC Special Episode - A Conversation With Jaime Marconette And The Luminate 2024 Report
Jan 16, 2025
Jaime Marconette, VP of Music Insights and Artist Relations at Luminate, delves into their 2024 Year-End Music Report. He reveals alarming stats about song streams, with 87% of songs getting under a thousand streams. The conversation highlights the streaming growth in emerging markets and the rise of pop music in the U.S. Marconette discusses Gen Z as top live music spenders and the cultural impact of music exports. He also emphasizes the importance of brand partnerships for artists and introduces a new metric for gauging global music influence.
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The Myth of the Long Tail
- Luminate's 2024 report reveals that the "long tail" theory doesn't hold true for music streaming.
- 87% of the 200 million tracked songs had under 1,000 streams, with 46% having almost none.
Maturing US Streaming vs. Emerging Markets
- The US music streaming market shows signs of maturation, impacting overall growth.
- Emerging markets are experiencing faster streaming growth due to increased internet access and smartphone adoption.
Pop's Resurgence
- Pop music overtook Latin as the fastest-growing genre in the US during the latter half of 2024.
- This surge was largely fueled by solo female artists, who dominated the pop genre.