Coffee With Cole: The Digital Writing Podcast

What Is Copywriting? 20 Tips For Beginners

Feb 4, 2025

Discover essential copywriting tips that have fueled over $20 million in sales! Learn the crucial distinction between a 'painkiller' and a 'vitamin' in messaging. Dive into strategies for targeting your audience effectively and focusing on product categories rather than brand identity. Uncover the importance of educating readers, filling their knowledge gaps, and building trust through clarity. These insights will elevate your writing game and enhance communication with your audience.

36:09

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Episode notes

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Quick takeaways

Effective copywriting should prioritize educating customers about opportunities for change rather than pressuring them to make purchases.

Using clear, accessible language is essential in copywriting to effectively communicate messages and maintain reader engagement in a fast-paced environment.

Deep dives

Selling Opportunity for Change

Effective copywriting emphasizes showing customers an opportunity for change rather than convincing them to purchase. This approach centers on the belief that if a product can genuinely benefit the customer, the focus should be on educating them about what is possible. By framing the conversation around potential transformation, copywriters can encourage a mindset of exploration and personal growth. This technique helps create an inviting atmosphere where the customer feels empowered to consider new solutions rather than pressured to buy.

Intro

10min

Targeting Readers and Selling Categories in Copywriting

6min

The Power of Education in Effective Copywriting

20min

In this episode, I share key copywriting tips that have helped generate over $20 million in sales across my businesses. I emphasize the importance of writing that resonates with readers, making it easy for them to grasp ideas quickly. I also discuss the difference between being a "painkiller" versus a "vitamin" in your messaging, and how to effectively educate your audience without blaming them. Please take note of these strategies and consider how you can apply them to your own work.

(00:00) Introduction to Copywriting

(06:00) Painkiller vs. Vitamin

(15:50) Effective Copywriting Principles

(28:29) Clarity in Copywriting

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