Coffee With Cole: The Digital Writing Podcast What Is Copywriting? 20 Tips For Beginners
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Feb 4, 2025 Discover essential copywriting tips that have fueled over $20 million in sales! Learn the crucial distinction between a 'painkiller' and a 'vitamin' in messaging. Dive into strategies for targeting your audience effectively and focusing on product categories rather than brand identity. Uncover the importance of educating readers, filling their knowledge gaps, and building trust through clarity. These insights will elevate your writing game and enhance communication with your audience.
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Focus on Transformation
- Give customers an opportunity to change, not sell.
- Focus on showing what's possible through education, not forceful persuasion.
Simplify Language
- Use simple language; avoid verbose vocabulary.
- Write for easy comprehension and low cognitive load for skimmability.
Soften Problem Statements
- Address potential problems without directly stating they exist.
- Using "might be" allows for broader appeal and addresses various pain points.