The Walk Thru

How To Show Proof Over Promise With Your Real Estate Content | The Walk Thru 125

Oct 24, 2024
Guest
Marie Lee
In this discussion, Marie Lee, a savvy real estate agent from Tennessee, shares her insights on creating engaging content in the ever-evolving landscape of social media. She introduces her new Instagram series, 'Get It Sold,' aimed at telling compelling stories that resonate with clients. The conversation dives into effective strategies for boosting engagement, using music and hooks, and highlights key takeaways from the recent BAM Mania event. Marie also emphasizes the power of testimonials in building credibility and connecting with potential buyers.
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ADVICE

Carousel Engagement

  • Add music to carousel posts for increased reach, especially in video experiences like Reels.
  • Multiple media pieces and potential re-feeds boost engagement and reach.
ADVICE

Reel Hooks

  • Use text-based hooks in the first three seconds of reels to grab attention, especially for viewers with sound off.
  • Set clear expectations early to signal content and encourage further viewing.
ADVICE

Video Watermarks

  • Use your logo as a watermark directly within your video content.
  • Avoid end-screen logos, as they disrupt replayability and can be seen as spam.
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