We all know how much of an impact technology has on all areas of business. Focusing on sales, utilizing tech can be the breaking point for closing the deal, identifying pain points, and more.

In this episode, Mallory Lee, the VP of Operations at Nylas, explores how pain points differ at different levels of an organization and how saving time is a compelling message for individual contributors, while executives are more concerned with holistic business solutions. She discusses the significance of integration and personalization in prospecting emails and the fine line between highlighting problems and being overbearing while sharing her insights on revenue operations and the importance of finding the right painkiller product that makes a significant difference. 

Resources: Hubspot