The Shopify Growth Show Our 2024 DTC Strategy for Neat Apparel (Don't tell anyone!) (#164)
Feb 27, 2024
20:17
This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Jim’s trip to New York
- How to optimize conversion rate
- Automation flows
- Bundling and Upsell
- Ad spend breakdown
- SEO
- Understanding the seasonality of your brand
Resources:
Additional episodes you might enjoy:
- Startup Ideas by Paul Graham (#45)
- Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
- How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
- Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
- How We're Validating Startup Ideas (#51)