In this episode of Chew on This, Ron, Ash and Ankit sit down to chew on how to expand your brand's team the right way, from knowing when you need to hire, to hiring the right people, to providing fair pay and empowering your employees to succeed. They go on to discuss what they have been improving at Obvi and how you can use the same tools to improve customer communication and streamline your marketing!

💸 Pay more for great talent.

📈 Look for better-than-you candidates.

📅 Create a structured onboarding process.

👋 Communicate what’s working and what’s not.

🎁 Empower your team to innovate.

0:00 - Intro

1:13 - Hiring the Right People

3:28 - The Importance of Fair Pay

7:07 - When is it Time to Start Hiring?

10:15 - Prerequisites Before Hiring

13:19 - How to Empower Your Employees

14:33 - Analyzing Top-Performing Creatives

16:56 - Staying Lean VS. Fattening Up

20:35 - Remote VS. In-Office

24:52 - How to Hire and Onboard Effectively

28:45 - Obvi Critical Updates

34:19 - How to Unify Email and SMS

35:18 - Improving Customer Communication

38:01 - New Product Launches

40:13 - Selling a Solution VS. a Product

41:20 - Final Chews

Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

BJPS Short Reads

On the Limits of Scientific Objectivity

Remember Everything You Learn from Podcasts