Let's Talk Loyalty #332: The 2023 Consumer Trends Index from Cheetah Digital
Today we're sharing the latest insights from the 2023 Consumer Trends Index by Cheetah Digital.
Our guest is Tim Glomb, VP of Global Content at Cheetah Digital, part of the Marigold family of martech products.
This is the 4th year of this global trends index, and today Tim shares with us his favourite insights – such as how brand loyalty is continuing to grow, why consumers love the brands that they do, as well as some of the key reasons they say they’ve abandoned some loyalty programs.
As well as the predictable reasons for engaging with loyalty programs, Tim also shares some of the LESS common strategies that consumers are beginning to expect from loyalty marketers in 2023.
Listen today to enjoy my conversation all about the 2023 Consumer Trends Index with Tim Glomb from Marigold.
This episode is sponsored by Cheetah Digital.
Show Notes:
1) Tim Glomb, VP of Global Content at Cheetah Digital
4) Marigold