Hugh Dubberly is the founder of Dubberly Design Office, an interaction design studio based in San Francisco. Hugh has a long trajectory in the design world. Before opening his studio, he did pioneering work at leading tech companies like Apple and Netscape. He is also a thinker and teacher of uncommon depth and breadth. He’s my colleague at the California College of the Arts, and I’m also lucky to call him a friend and mentor. I met with Hugh in his office to discuss his recent paper arguing against framing design as problem-solving, and that is the focus of this conversation.

Show notes

Hugh Dubberly - AIGA
Dubberly Design Office
Conceptual Models: Core to Good Design by Jeff Johnson and Austin Henderson
Bill Verplank - Interaction Design (YouTube)
How Smart, Connected Products Are Transforming Competition by Michael Porter
The product service ecology: Using a systems approach in design by Jodi Forlizzi (PDF)
MDes in Interaction Design - CCA
After the Bauhaus, Before the Internet: A History of Graphic Design Pedagogy edited by Geoff Kaplan
Why we should stop describing design as “problem solving” by Hugh Dubberly
Patrick Whitney - Harvard T.H. Chan School of Public Health
Double Diamond (design process model) - Wikipedia
Horst Rittel - Wikipedia
C. West Churchman - Wikipedia
Wicked problem - Wikipedia
Design Thinking by Peter G. Rowe
Russell L. Ackoff - Wikipedia
Herbert A. Simon - Wikipedia
The Sciences of the Artificial - Wikipedia
Axis Thinking by Brian Eno
The MAYA Principle: Design for the Future, but Balance it with Your Users’ Present - IxDF
Overton window - Wikipedia
Environmental Design - University of Colorado Boulder
Ulm School of Design - Wikipedia
The Infinite Conversation (AI-generated dialog between simulations of Werner Herzog and Slavoj Žižek)

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