Bob Burg would define giving as “Being focused on providing immense value to others.” Doing so is a more pleasant way of living life and conducting business—and the most financially profitable. But does giving truly have a place in the negotiation process? Can it help you reach your objectives? Listen to this episode of Negotiations Ninja to hear Bob’s thoughts.

Bob Burg has been writing and speaking for 30 years on the topics of sales, marketing, communication, and persuasion skills. He co-wrote a series called “Go-Getter” with John David Mann about the power of giving.

Outline of This Episode

[2:19] Is the concept of giving naive?
[8:16] Think strategically about giving
[12:08] Value is in the eye of the beholder
[14:27] The constructs of happiness and pleasure
[18:40] Detachment from the outcome
[23:40] How to change perceived value
[26:58] Learn more about Bob Burg

Resources & People Mentioned

Handbook to Higher Consciousness by Ken Keyes Jr.
Influence: The Psychology of Persuasion by Robert Cialdini
How to Win Friends & Influence People by Dale Carnegie

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The Role of Giving in Negotiation