Melissa Gonzalez, Founder and CEO of the Lion’esque Group, has been one of the driving forces in the era of experiential retail. One of the first experts to delve into the pop-up paradigm (hence her book of the same name), Melissa has worked with countless brands to help them reimagine their brick-and-mortar experiences. Listen in as she shares her take on what’s next in experiential, the technology she’s especially excited about, and how her company’s merger with MG2 will lead to big things for the industry at large.