The Great Pivot of 2020: Lessons from Big Brothers & Big Sisters North Carolina

In 2020, the COVID-19 pandemic challenged nonprofit organizations to act quickly and make bold decisions to face abrupt economic and logistical changes. We're kicking off a series of interviews with fundraising practitioners who navigated the "big pivot" with poise. In this episode, Debbi Stanley, CFRE, sat down to interview Holly Ferree, Vice President of Philanthropy at Big Brothers Big Sisters of the Central Piedmont in North Carolina. Along the way, they unpacked: - How Big Brothers & Big Sisters shifted to serve their constituents and volunteers in a sudden, virtual-only environment and pivoted their messaging to donors - Ways that their donors engaged deeper to resource the increased challenges the organization was addressing - How Big Brothers & Big Sisters shifted from in-person galas to virtual fundraising events and invested in stewarding their most valuable supporters Connect with Debbi: https://www.linkedin.com/in/debbistanley/ Connect with Holly: https://www.linkedin.com/in/holly-ferree-1797263/ Pursuant's GivingDNA Platform can empower your organization to make bold, confident, data-driven decisions. Visit http://gdna.pursuant.com to learn more.