Strategic Innovation | The #1 secret to getting ahead, with Tony Robbins

Mar 30, 2016

Dive into the essentials of strategic innovation to keep your business thriving amidst fierce competition. Learn how leading brands like Apple and Starbucks adapt to consumer expectations and leverage creativity. Discover the thrilling world of motorcycle culture and how nostalgia can spark innovation. Explore the shift from price wars to exceptional customer experiences, and find out how social media can drive engagement. Plus, uncover practical strategies to empower small businesses through innovative coaching!

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INSIGHT

Strategic Innovation Rewrites The Game

Strategic innovation rewrites the rules of competition to create lasting advantage.
Consumers expect constant evolution, so lead the trend rather than follow it.

ADVICE

Make Innovation Everyone's Job

Train every employee to do two things: innovate and market.
Reward contributions that improve products, services, or ways to communicate value.

ANECDOTE

Immersion Over Inspiration

Tony replaced standard short seminars with multi-day immersive events to create true transformation.
That shift changed the competitive rules and made his brand synonymous with life change.

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Tony Robbins discusses how to make strategic innovation part of your company culture so that you are constantly improving your processes, products or services in a way that creates real value.

If you want to be a leader in your industry, you must be constantly looking for ways to create something more, new or better than what currently exists. Because consumers are no longer impressed with a new feature or service for very long — they expect a constant evolution of improvement or they will go elsewhere.

And it doesn’t stop there. If all you do is innovate, you’re going to be out of business. You have to figure out a way to innovate in a way that’s profitable and in a way that the customer will care enough to pay for the innovation — that’s what Tony Robbins calls strategic innovation.

In this episode of the Tony Robbins Podcast, Tony will help you understand how you can find a way to meet your client’s needs better than anybody else. He will show you how to make strategic innovation part of your company culture so that you are constantly improving your processes, products or services in a way that creates real value.

This podcast is brought to you by Business Mastery.

Do you have the right mindset and skills to take your business to the next level?

Business Mastery is the only event in the world created by Tony Robbins to prepare you to master the mindset and skills you need in business to elevate your game. A one-of-a-kind immersive program, Business Mastery will allow you to understand the critical factors impacting your business, then refocus and realign with the strategy and psychology you need to compete and innovate in any economy.

Remember, business success is 80% psychology and 20% mechanics. If you’re ready to learn and master the strategies to help you grow your business and stay competitive, then don’t hesitate. Apply for the next Business Mastery program now.

Learn more about our Business Mastery event at www.tonyrobbins.com