Is link building dead? Or is it still a viable strategy? Ivana Flynn returns to iGaming Daily, sponsored by Optimove, with her team of zombies, two of the foremost experts in link building to answer just that.

After hearing that SEO, and many of its elements are dead for many years now, Ivana, Nimrod and Tamara get into this topic and discuss the state of off-page SEO in the SEO space, whether its still relevant, or possibly even more relevant than ever, whether brands have lost their way with off-page SEO and much more.

The trio also discuss link-building philosophy, what a good link-building strategy looks like, the difference AI has made to off-page SEO, and share some incredible insight on link-building in 2025.

Host: Ivana Flynn
Guest: Nimrod Horwitz, Tamara Novitovic
Producer: Anaya McDonald
Editor: Scott Fulton

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ep 495: Link or Swim - Is Link Building Still a Viable Strategy?