In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..

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Timestamps:

(00:00) - Intro
(02:07) - Who is Bianca Anderson?
(02:52) - Bianca’s background.
(05:25) - Is there a future for SEO?
(07:44) - What is Hubspot?
(09:40) - Is Hubspot’s inbound marketing playbook still effective?
(11:27) - The main pillars of Hubspot’s EN blog SEO strategy.
(15:30) - How is Hubspot preparing for upcoming changes in search?
(20:00) - Thoughts on search perspectives and E-E-A-T.
(21:58) - Maintaining Hubspot’s content inventory.
(27:04) - The ‘Heavy Hitter’ process for optimizing blog posts.
(29:28) - How to analyze Google’s Algorithm updates?
(33:46) - Thoughts on Google SGE.
(37:10) - Best use cases of Generative AI.
(41:08) - Bianca’s thoughts on SaaS SEO.
(43:45) - Learn more about Bianca and Hubspot and get in touch.
(44:52) - Outro

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Useful Links:

Website: https://www.hubspot.com/

Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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This episode is sponsored by Ahrefs.

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