AAB 059: Why Breweries Refresh Their Brand

While walking through the beer shop, you must have noticed a brewery’s rebrand of packaging materials/signage. Sometimes it’s a slight tweak of a logo or a color change, but sometimes it’s a massive reshuffling to something brand new. Why do breweries rebrand and what are its purposes? In this episode, we will talk to a designer who helps breweries achieve their perfect branding and a brewery currently going through the process of rebranding. Both will discuss the challenges and reasons as to why breweries need to remain fresh in an ever changing beer landscape.

This Episode is Sponsored by:

Visit Rochester
Looking to explore a new city with a vibrant beer scene? Put Rochester, NY, at the top of your list! Located in the Finger Lakes region and along Lake Ontario, Rochester is a top beer destination, home to over two dozen breweries – including New York State’s oldest, Genesee Brewing. Enjoy everything from hazy IPAs to crisp lagers, award-winning breweries, beer festivals, and tasting events all year long. There’s always something fresh on tap in Rochester! Start planning your trip today at VisitRochester.com.

Estrella Galicia
Estrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906.

Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally  cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”

• Hosts: Em Sauter and Don Tse
• Guests: Nolen Strals, Billy Rudolph, Craig Mokoskie
• Sponsors: Estrella Galicia, All About Beer. Visit Rochester
• Tags: Art, Marketing, Rebranding
• Photo: Round Trip Brewing

The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com