The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
Where AI is Driving Revenue Growth Today
Mar 24, 2025
Discover the latest insights from McKinsey's State of AI report, highlighting where organizations are finally realizing revenue growth and cost savings. The discussion reveals how Generative AI is reshaping supply chain and inventory management, yet struggles in software engineering due to resistance from engineers. Uneven AI adoption across sectors raises questions about risks like inaccuracy and cybersecurity. Tune in for a breakdown of the evolving AI landscape and strategies to drive value with technology.
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Quick takeaways
- The significant rise in Generative AI adoption from 35% to 71% showcases a growing interest among organizations, yet reveals uneven application across sectors, particularly marketing and sales versus manufacturing and software engineering.
- Despite optimism about AI’s potential and rising executive expectations for workforce growth, a lack of structured processes and limited re-skilling initiatives reveal substantial gaps in effective AI integration within organizations.
Deep dives
Growth in Gen.AI Adoption
The McKinsey survey revealed a significant increase in the use of Generative AI (Gen.AI) across organizations, with adoption rising from 35% in 2023 to 71% at the time of the survey. However, the distribution of Gen.AI applications remains uneven, with marketing and sales leading usage at 42%, while sectors like manufacturing and supply chain lagged behind at just 5% and 7%. Interestingly, despite the overall growth, software engineering saw a notably low adoption rate of 18%, which raises concerns about the integration of AI in critical development areas. This disparity suggests that while organizations are keen to utilize AI, there is still significant room for growth in various functions, especially technology-driven initiatives.
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