How To Create Messages that Bring People in Without Shutting Others Out - Mastering Excellence

Feb 26, 2024

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People can feel left out or annoyed by content without the brand realizing the impact of what's published. Awareness of different ways of being is important for brands to consider. Placing yourself in another person's experience helps you understand the world differently and possibly helps you avoid a hurtful misunderstanding.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create messages that bring people in without shutting others out in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

Dr. Jen O'Ryan is a strategist specializing in Inclusion, Diversity, and Representation. She works with business leaders to humanize their brand, content, and messaging. Jen combines a PhD in Human Behavior with 25 years of leading global product launches, designing new experiences for customers, and building teams. She is also the author of What's Behind Your Brand, which encourages brands to improve the human aspect of business.

In today's episode, Nikki and Dr. Jen discuss creating messages that bring people in without shutting others out. Dr. Jen shares about humanizing written, auditory, and visual content with an inclusive style guide. Listen as Nikki and Dr. Jen talk about blending humor, storytelling, and evidence-based approaches for an empathetic brand.

Nikki invites you to join the Sales Maven Society; take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout, use coupon code: 47trial to get your first month for $47.00!

In This Episode:

[00:27] - Welcome, and thank you for listening!

[01:56] - Dr. Jen O'Ryan shares how her tech background influences her current work.

[04:18] - Dr. Jen talks about humanizing content with an inclusive style guide.

[06:05] - Dr. Jen gives an example of the nuances for replacing words in messaging.

[08:25] - Placing yourself in another person's experience helps you understand the world differently.

[11:20] - "This is what your customer is seeing." PART 1

[14:06] - "This is what your customer is seeing." PART 2

[17:00] - Dr. Jen talks about how we develop default words while growing up.

[19:58] - Dr. Jen explains why investing in these message changes is important.

[22:12] - Improving the human aspect of business. PART 1

[24:02] - Improving the human aspect of business. PART 2