Diane Hessan is a seriously talented individual. And I’m not even talking about her pioneering entrepreneurial record as founder of Communispace, writing accomplishment as author of Customer Centered Growth, Board work or Investor track record with Salient Ventures.
So what am I talking about? You’ll just have to listen and we’ll also discuss 3 aspects of market research: listening, consumer behavior during COVID and an ongoing voter insights panel.
What are they saying? How are they feeling? What are they predicting for next week’s election?
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