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The Marketing Ninja

How Frank Suarez (MetabolismoTV) Created His LEGACY | Origin Story

Sep 13, 2023
Frank Suarez, Creator of MetabolismoTV, shares his journey of creating the largest Latin American health educational channel and the inspiration behind it, fueled by a book and his father's unwavering belief.
03:37

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Podcast summary created with Snipd AI

Quick takeaways

  • The pivotal moment in creating the YouTube channel Metabolismo TV came when the speaker's father read the book 'Crush It' by Gary Vaynerchuk, inspiring their idea and leading to its success as the largest Latin American health educational channel.
  • The success of their marketing company, Natural Slim, and their father's content legacy is attributed to making the content omnipresent across social media channels, resulting in a massive following, but also highlighting the need to address scalability challenges to keep up with rapid growth and demand.

Deep dives

The Importance of Doors Being Opened

The speaker acknowledges the role of several individuals in opening doors that led to their success. They credit their father as the key person who trusted and provided them with an opportunity. The pivotal moment came when their father read the book 'Crush It' by Gary Vaynerchuk, which inspired the idea of creating the YouTube channel Metabolismo TV. This channel became the largest Latin American health educational channel with millions of views each month, generating attention and attracting customers to their product.

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