New ownership 👩‍💼  — A non-profit is working to make the TMX 100% indigenous owned. Companies have to pay more for Super Bowl ads. Google is moving to a new cookie system.

A new non-profit group wants to help 129 Indigenous groups pursue ownership of the Trans Mountain Pipeline (TMX), making it 100% Indigenous owned. Companies have had to increase their budgets on Super Bowl LVI ads, the biggest advertising event of the year, as Omicron disrupted commercial shoots and drove up production costs. Google scrapped their controversial plans to replace traditional tracking cookies with Federated Learning of Cohorts (FLoC), and instead announced a new proposal called Topics.