Is your agency prepared for the cookieless future that threatens to “tank” advertising performance?

Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey.

He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies expire.

Paris also discussed expanding service offerings with data science capabilities; making use of new privacy-focused technologies like his AI platform pLTV; specific and actionable personal branding tips; and optimizing operations with tools like ClickUp.

Tune in if you want to ensure your agency has a plan to preserve ROI as the digital advertising landscape evolves.

Episode Insights:

💡 Why third party cookie loss will cause ad performance to “tank”

💡 The pressing need for agencies to focus on first-party data strategies

💡 Why agencies should start expanding into data science capabilities

💡 How Paris’ pLTV platform leverages AI to predict customer lifetime value

💡 Successfully Hop Online’s entire CRM over to ClickUp

💡 The importance of personal branding for agency leadership

💡 Hiring data scientists as a key recommendation for agencies

Resources Mentioned:

📚 Paris’s agency: https://hop.online/

📚 pLTV – Paris’ Predictive Lifetime Value platform: https://www.pltv.ai/

📚 ClickUp as a CRM! Watch our full bonus video with Paris about this here: https://www.youtube.com/watch?v=YdgpnC63az0

If your agency is unprepared for the major privacy shifts underway, don't miss exploring Paris’ actionable insights around optimizing for the cookieless future.