This is Product Marketing Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
Feb 19, 2025
Arneeb Mahbub, Product Marketing Manager at Indeed, shares his fascinating journey from launching a business in Bangladesh to excelling in product marketing. He discusses the evolving role of product marketers, emphasizing the balance of customer and product-led strategies. Arneeb offers insights on mastering communication and navigating challenges in go-to-market initiatives. He highlights the importance of quality over speed and the impact of effective project management tools in driving success while engaging the community for collective growth.
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Startup Experience
- Arneeb Mahbub started his career with his own startup in Bangladesh, handling branding, marketing, and product design.
- This experience gave him his first taste of product marketing's multifaceted nature.
PMM Role Variation
- Product marketing's role varies between large and small tech companies.
- In larger companies, it's strategic and upstream, while in smaller companies, it's more all-encompassing.
Project Management for GTM
- To manage multiple go-to-market initiatives, prioritize strong project management skills and organization.
- Use tools like Asana or Google Sheets, frameworks like RACI, and track all assets for effective management.