Business Without Bullsh-t

FITNESS Without Bullshit

Feb 12, 2025

55:18

EP 368 - This week we meet Jonathan Lundy, CEO of the Fluencers group, a man of seriously impressive willpower as well as business acumen. To lose weight and take control of his own health, he once ate only 1500 calories and went to the gym with a personal trainer for every day, for 365 days straight.

He talks us through how this process gave him a disdain for all the bullshit that floats around the fitness and wellness industries and the will power to create a different approach. An approach that has had amazing success and became the basis of a business that now operates across fitness, health, beauty and even pets.

Luckily for us he’s a dog person, and someone who still likes to find time for the odd pint of “proper” beer.

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Spotify Video Chapters:

00:00 BWB with Jonathan Lundy

00:57 Jonathan's Weight Loss Journey

01:38 Building a Fitness Business

02:48 Challenges in the Fitness Industry

06:40 The Role of Personal Trainers

17:44 Expanding the Empire!

30:32 Career Risks and Integrity in Medicine

30:58 Doctors and Brand Collaborations

31:59 Challenges Faced by Medical Professionals