The Shopify Growth Show How to Win Black Friday & Cyber Monday (#152)
Nov 7, 2023
39:36
In this episode, Jim joins the ECWID team to dive into key tactics and approaches that fuel e-commerce growth, helping brands make the most of Black Friday and Cyber Monday sales events.
TOPICS DISCUSSED IN TODAY’S EPISODE
- GrowthHit story and new businesses.
- Tactics: Black Friday and cyber Monday
- New customer acquisition or profit
- Activation offers
- When to start
- Carousel ad
- How to win gifting
- Bundling
- Emails and pattern interrupts
- Offer led growth
- Influencer campaigns
Resources:
The Growth Marketer's Playbook
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Startup Ideas by Paul Graham (#45)
Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
How We're Validating Startup Ideas (#51)