It’s time to move to GA4, folks!

Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and,

(2) Get to GA4 fast…..the end is nigh!

Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz.

News from the EDGE:

[00:05:25] WordPress plugin compromised again!

[00:12:40] EDGE of the Web Title Sponsor: Site Strategics

[00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!

[00:16:56] Pinterest and Amazon are partnering with ads

[00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:20:25] Volatility from the April 2023 Google Reviews Update

Barry Blast from Search Engine Roundtable:

[00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again?

[00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names

[00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search

Helpful Links:

Google Analytics Setup

The Ultimate Guide for setting up a Google Analytics 4 property

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

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Deborah Kaple, “Gulag Boss: A Soviet Memoir” (Oxford UP, 2010)