Sustainable Supply Chain Mastering Marketing ROI in the Supply Chain World
Welcome to the latest episode of the Digital Supply Chain podcast. I'm your host, Tom Raftery. Today, I'm joined by Chris Peer, CEO of SyncShow, for an insightful dialogue on the intersection of marketing and supply chain management.
In our discussion, Chris introduces the 'Great Eight Pillars of ROI Driven Marketing' - a strategic framework designed to enhance the marketing efficacy within the supply chain sector. This methodology moves beyond traditional tactics to build a foundational marketing infrastructure that drives tangible business growth.
Key Highlights:
- SyncShow's Genesis: Chris details the journey and rationale behind establishing SyncShow, focusing on addressing specific marketing challenges within the supply chain industry.
- Exploring the Great Eight Pillars: We delve into the core components of this framework, discussing how each pillar contributes to creating a measurable and sustainable marketing strategy.
- AI's Emerging Role in Marketing: A critical analysis of how AI is reshaping marketing practices, balancing technological advancements with the need for human insight and creativity.
Throughout the episode, Chris shares practical examples of how these principles have been successfully implemented, yielding significant returns for their clients. We also speculate on the future trajectory of marketing in supply chain management, particularly in light of rapid advancements in AI and digital technologies.
The book The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies is available on Amazon here
Don't forget to check out the video version of the podcast here https://youtu.be/lBbuQGUz
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