FULL SEND PODCAST MMA Guru | Ep. 181
Jan 15, 2026
MMA Guru, also known as Kyle, is a UK-based MMA commentator renowned for his electrifying live streams and controversial takes on fighters. In this conversation, he shares his journey to Miami and how he engages fans through his confrontational MMA persona. Kyle critiques Dana White's promotional style and discusses the art of fighter self-promotion, praising Islam Makhachev's efforts. The group delves into dream fight matchups and the implications of streaming in modern MMA, alongside playful debates on fighter attractiveness and rising stars.
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Coming To The U.S. To Stir The Pot
- Kyle flew to the U.S. mainly to go fishing with Bryce and meet fighters like Aiden and Adin Ross. He described getting into a tense sparring/grapple atmosphere where fighters warned him not to 'poke the bear.'
- He recounted being warned by a manager that poking fighters could get him in trouble, which shaped his cautious but provocative approach to content.
Provocation Built His Brand
- Kyle says he changed MMA media culture by being openly critical and insulting fighters, which created engagement. That provocation turned into his signature and helped him build an audience.
Praise With A Demand For More
- Kyle acknowledges Dana White built the UFC from nothing but argues Dana now under-promotes events at times. He sees room for fresher hunger in UFC promotion despite acknowledging Dana's business successes.