Deep Dive with Ali Abdaal How To Build A 10 Million Following - Mrwhosetheboss
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Dec 6, 2021 
Arun Maini, known as Mrwhosetheboss, is the UK's top tech influencer, boasting over 10 million followers and 1.2 billion YouTube views. In this conversation, Arun shares his journey from traditional career dreams to becoming a creative powerhouse on YouTube. He discusses the struggles of managing public scrutiny and the importance of passion in content creation. The chat also touches on shifting from quantity to quality in videos and balancing personal well-being with ambitions, highlighting how embracing creativity can enhance fulfillment in the influencer world.
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Setting Low Expectations
- Set low expectations for yourself and then exceed them for better mental health.
- This approach helps avoid self-punishment and encourages positive reinforcement.
Detaching from Subscriber Counts
- Arun Maini is numbers-driven but detaches from subscriber counts as the channel grows.
- Focusing solely on numbers can lead to dissatisfaction even after achieving significant milestones.
Leaving PwC for YouTube
- Arun Maini turned down a prestigious job offer from PwC to pursue YouTube full-time.
- His internship at PwC helped him realize YouTube was a better career path.
