Deep Dive with Ali Abdaal How To Build A 10 Million Following - Mrwhosetheboss
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Dec 6, 2021 
Arun Maini, known as Mrwhosetheboss, is the UK's top tech influencer, boasting over 10 million followers and 1.2 billion YouTube views. In this conversation, Arun shares his journey from traditional career dreams to becoming a creative powerhouse on YouTube. He discusses the struggles of managing public scrutiny and the importance of passion in content creation. The chat also touches on shifting from quantity to quality in videos and balancing personal well-being with ambitions, highlighting how embracing creativity can enhance fulfillment in the influencer world.
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Viral Hologram Video
- Arun Maini's video on turning a phone into a hologram went viral.
- It garnered 300,000 views overnight and led to interview requests from major news outlets.
Early YouTube Dreams and Insecurities
- Arun Maini dreamt of having 10,000 YouTube followers in school.
- He found YouTube as a vehicle towards confidence after facing negativity about his appearance and interests.
Initial Embarrassment and Anonymity
- Arun Maini didn't show his face on YouTube for the first few years.
- He was embarrassed about his channel and worried about what people would think.
