Level Infinite revealed three new games at Gamescom, including Assassin's Creed Jade, Delta Force Hawk Ops, and Command and Conquer Legion.
Netflix announced the launch of Netflix Stories, an app that offers interactive narrative games based on popular Netflix shows and films.
The Data AI Gaming Spotlight 2023 Report highlights challenges in the mobile gaming market, including difficulty acquiring and retaining high-value players, China's crackdown on youth playing, increasing competition for consumer spending, and a decline in handheld gaming interest.
Deep dives
Level Infinite announces new games at Gamescom
Level Infinite, a division of Tencent, revealed three new games at Gamescom, including Assassin's Creed Jade, a revival of Delta Force Hawk Ops, and Command and Conquer Legion.
Netflix Stories launches immersive narrative games
Netflix announced the launch of Netflix Stories, an app that offers interactive narrative games based on popular Netflix shows and films. The app will feature games such as Love is Blind, Money Heist, and Virgin River, and will be included with a Netflix membership without any ads or in-app purchases.
Other game announcements and updates
Other notable game announcements and updates at Gamescom include Project Guggen by NetEase, Outrage by Hardball Games, Disney Speedstorm by Gameloft, and Unpacking by Humble Bundle. Netflix Stories also announced its collaboration with Boss Fight Entertainment for a mid-September release.
Mobile Gaming Market Challenges
The Data AI Gaming Spotlight 2023 Report highlights several challenges facing the mobile gaming market. These include the difficulty of acquiring and retaining high-value players, the impact of China's crackdown on youth playing, increasing competition for consumer spending, and a decline in handheld gaming interest. Furthermore, sentiment towards in-game mobile ads has deteriorated, possibly due to saturation and decreasing ad effectiveness. The report also mentions the rise of cloud-streamed gaming on mobile devices, although the market size and consumer interest in this area remain uncertain.
TV Dominates Time Use
Despite the growth of gaming, TV still dominates time use among various demographics. The time use data from the American Time Use Survey indicates that young men aged 10 to 24 spend about two hours playing games per day, while they spend twice as much time watching TV. This suggests that the gaming industry has yet to surpass TV as the primary source of entertainment. Additionally, the stagnating growth in mobile gaming and other platforms raises questions about whether gaming will ever overtake TV in terms of time use.
We have a full house! Phil and Mishka are back from Gamescom reminiscing their flourishing bromance causing Kress to gag (he’s just jealous). We talk about the recently announced slate of games. Jen and Laura debate Netflix Stories. And we summarize the latest market insight report from Data.ai.
