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Let's Get Dressed
What It Takes To Become A Fashion Buyer
Aug 7, 2023
Lori Hirshleifer, co-owner of Hirshleifer's, shares her insights as a fashion buyer. Topics include her must-have closet items, current designer favorites, and love for in-person shopping. They also discuss the importance of listening to customers, discovering what people want, and merchandising outfits. Don't miss their favorite fashion items, advice for aspiring fashion buyers, and the power of a good outfit.
32:00
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Quick takeaways
- The success of Hershleifers lies in their ability to adapt and change quickly, prioritize building relationships with designers, and listen to customers' preferences and demands.
- Being a successful fashion buyer requires staying updated on the latest collections, trends, and industry knowledge, building relationships with brands, and being open to change and adaptation in the constantly evolving fashion industry.
Deep dives
Success of Hershleifers as a department store
Hershleifers, a department store co-owned by Lori Hershleifer and her sisters, has become one of the most popular department stores in the country. With a reputation for housing the best designers and specialty items from top fashion brands such as Chanel, Saint Laurent, Bottega Veneta, and more, their success lies in their ability to adapt and change quickly. Being the owners, buyers, and operators of the store allows them the flexibility to increase their buy on collections they believe in, even if they don't sell well initially. They prioritize building relationships with designers, nurturing them, and sticking with them over multiple seasons, creating a strong support system. Additionally, they emphasize the importance of listening to their customers, spending time on the floor, and paying attention to their preferences and demands.
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