Discover the next evolution in your business with master marketer, Ryan Skalla

Ryan Skalla is a marketing machine!  In the last 10 years he went from leaving a job in software development and buying his first subject 2 property to creating a marketing funnel that has helped his house flipping business grow by 400% in the last 6 months.  We cover so much in this interview that I had to break it in to two parts!

Today in part 1 of this interview we cover Ryan's amazingly detailed approach to marketing and how he's brought his analytical skills from software to enhance his real estate investing business.  Learn how he approaches his marketing systems to focus his energy and time so he can bring about the greatest results to super-charge his house flipping machine!

And if you like what you hear, be sure to click here to subscribe in iTunes. And while you’re there, why not leave us a review and five-star rating?

Show Notes

In this episode we cover:

• Ryan's history and background from Software to Real Estate
• How Ryan was able to use the power of vision to create an amazing breakthrough in his business
• The power of analysis and how it transformed Ryan's direct marketing efforts
• The 5 important Key Performance Indicators (KPI's) in Ryan's house flipping business
  • Mail
  • Calls
  • Offers
  • Deals
  • Average Profit
• Ryan's implementation of the 80/20 rule
• Why Ryan doesn't care about a seller's motivation
• The problem most direct marketing materials suffer from and how you can change your approach
• Where beginners can start with direct marketing
• Why mailing to general absentee lists is a waste of time and money
• The 3 legged bar stool of direct marketing and what each leg does for you.
  • Message
  • Media
  • Market

Resources and Links Mentioned

• Rich Dad, Poor Dad by Robert Kiyosaki (Affiliate Link)

Memorable Quotes

“You can fail 90% of the time and still have more successes than failures” ~ Justin Williams

“Fall down eight, stand up nine” ~ Ryan Skalla [Tweet this!]

“My goal is to make my wholesalers make as much money as possible” ~ Justin Williams

“A lot of my business is based on things that I don't want to do” ~ Ryan Skalla [Tweet this!]

“Discover the next evolution in your business” ~ Ryan Skalla [Tweet this!]

“How much mail did you send, how many calls did that mail generate, out of those calls how many were worth making offers on, and out of those offers how many deals did you get?  Multiply the deals by your average profit and there is your ROI” ~ Ryan Skalla

“Real estate is the best opportunity that I've found to apply my skills and make the most money” ~ Ryan Skalla

“Making offers is like playing the lottery for free” ~ Ryan Skalla [Tweet this!]

“You will only attract to the extent that you're willing to repel” ~ Ryan Skalla [Tweet this!]

“People only trade equity for peace of mind” ~ Ryan Skalla [Tweet this!]

Other Items Mentioned

The First EVER House Flipping HQ COMPETITION!!!  “STARTING or Taking Your Business to the NEXT Level!”

Also, don't forget to enter the contest that Robert Fragoso and I have running until Saturday, December 21, 2013.

Some more details …  Robert and I are putting together an amazing opportunity for you to meet and discuss real estate investing with some of the top people in the game.  Here's what you have to do:

• In the comments section of Robert's podcast show notes page, write down something specific you will do in the next week to either get your house flipping business started or to take it to the next level.  It should be specific, measurable, and actionable.
• Until Saturday, December 21, 2013, Robert and I will review your entries, provide some feedback/suggestions, to make sure you are on the right track and then pick one of you to join us at an amazing networking event in the private Hyde Lounge at an upcoming Clippers basketball game.
• Don't over complicate it.  The winner will be chosen based on the simplicity of their actionable item and how it will directly help them either begin or improve their business.  Oh and you have to actually do what you say you are going to do

Transcript

Click here to Read and Download the Transcript for Episode 12

Help out a Family this Holiday Season!

Justin's iTunes charity challenge!  We have just a day or two until this charity challenge ends on December 20, 2013 and we only need 4 more ratings and reviews to meet our goal!

Your iTunes ratings and reviews can help a family in need this holiday season.  Plus you get a great free gift and amazing resources that Justin uses in his own business. Subscribe, rate and review the podcast and then e-mail me at info@houseflippinghq.com with your iTunes name!

Like what you hear?

If you’ve found any value or helpful information in the House Flipping HQ Podcast, we’d love to hear about it! Head on over to iTunes and leave us a rating (5 stars would be great!) and review so that others who are interested in starting a house flipping business can find us and get in on the good stuff. Click here to leave a review and rating If you have any questions or comments about this show or it’s contents, please post them in the comments area below and I’ll be happy to answer them!

The post HFHQ 12: Part 1 – Direct Marketing Masterclass with Ryan Skalla appeared first on House Flipping HQ.

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