The Formula for Not Wasting Your Creative Budget

Creative: everyone's got an opinion, but no one seems to have a framework. Until now.

In this episode of Lab Grown Marketing, Jon and Peter pull back the curtain on what makes creative actually effective—not just award-worthy. Spoiler: most award-winning ads are terribly branded.

They cover Coca-Cola’s AI-generated holiday ad (spoiler: creative directors hate it, the AI loves it), and walk us through the ABLE Framework—a financial formula for creative effectiveness that's as brutal as it is helpful.

Finally, they use lab grown research to test IBM's most famous taglines through the ABLE lens and reveal which one actually drives business results (hint: it’s not “Let’s Build a Smarter Planet”).

Creative may be art—but it turns out, it’s also math.

01:54 - From the Feed – Coca-Cola’s AI Ad: Good, Bad, or Just Too Branded?

14:49 - Million Dollar Data – Which IBM Tagline Actually Works?

24:39 - Synthetic Salon with Pocket Professor