Loss of Nitro's streak prompted strategic response from Bischoff, not just emotional reaction.
Shift from eager anticipation to routine acceptance of ratings significance for WCW.
Turner's focus on WCW's business success over personal victories against McMahon.
Higher viewership for WCW was the ultimate goal for increased revenue and profitability.
Deep dives
Anticipating the Loss
Losing the streak was not a surprise for Eric Bischoff, as he had foreseen it for months before it happened. He sensed the momentum building against WCW, especially after significant moves made by WWE, like bringing in Mike Tyson. Rather than an emotional reaction, the loss prompted an analytical response from Bischoff to strategize and adjust their game plan.
Evolution of Anticipation
In the initial days of Nitro's success, there was anticipation and excitement around waiting for the ratings to come in on Tuesdays. As WCW grew competitive and dominant, the significance of ratings day diminished, becoming routine. By April 1998, the sense of waiting for the ratings had shifted from eager anticipation to a matter-of-fact acceptance.
Ted Turner's Reaction
While many wrestling fans focused on the competition between Nitro and WWE, Ted Turner's interactions with Eric Bischoff revolved more around WCW's success as a business rather than personal victories over Vince McMahon. Turner's unwavering support for WCW showcased a deep love for the wrestling business and belief in the value of professional wrestling.
Impact on Revenue
Despite the emphasis on winning ratings battles, the ultimate goal was increased revenue through higher viewership for WCW. Eric Bischoff highlights that while beating the competition had its competitive spirit, the financial implications, such as higher ad rates due to increased viewership, were paramount for the success and profitability of the company.
Rob Manford discusses implementing a pitch clock in baseball
Rob Manford talks about the proposed pitch clock in baseball to address the lack of action in the game and fan engagement concerns. He highlights the potential impact of the pitch clock on game outcomes and the importance of addressing fan dissatisfaction.
Exploring the decision-making process behind extending wrestling shows
Eric delves into the decision-making process behind extending wrestling shows to three hours, discussing the impact on ratings and audience engagement. He reflects on the challenges of producing a longer show and the potential effects on viewership.
Reflecting on key moments in wrestling history and their impact on competition
Eric shares insights on pivotal moments in wrestling history, such as the introduction of Mike Tyson and Steve Austin on TV. He discusses the significance of compelling storylines, audience shifts, and the evolution of programming strategies.
Analyzing the dynamics of creative evolution in the wrestling industry
Eric analyzes the dynamics of creative evolution in wrestling, emphasizing the importance of continuous innovation and adaptability. He reflects on the implications of dynamic creative approaches on industry growth and competitive positioning.
On this episode of 83 Weeks with Eric Bischoff, Eric and Conrad revisit April 13th 1998 aka the night WWE RAW ended WCW Nitro's 83 week streak of dominating the Nielsen ratings. Eric discusses his immediate reaction to the turn and what the company did next. The guys also touch on the sale of WWE and what it could mean for talent, AEW going across the pond for their big Wembley Stadium show, and so much more on this week's edition of 83 Weeks.
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