Think AI is just for coming up with hooks and generating images? Think again.

Daniel sits down with Phil Lakin, Head of Enterprise Innovation at Zapier, to reveal how marketers can turn AI into a measurable growth engine, partner, and automation tool.

Phil breaks down the biggest mistakes teams make when adding AI to their workflows. What does mapping have to do with automation? Turns out, you should map workflows manually before implementing anything AI-related. He also shares quick wins that save Marketers 20-40 hours a week.

Plus, who should lead the charge? Daniel and Phil discuss how the next leaders in AI will be skilled people managers who know how to guide and evaluate a team of digital agents just as they would human employees.

If you’re ready to make AI a trusted partner and part of your workflow, this is the episode for you.

Check out Zapier + build and ship AI workflows in minutes: https://zapier.com/

Zapier has nearly 8,000 integrations, so you can automate with AI without relying on engineering. That means you can roll out AI-powered workflows that do real work across your whole company in minutes, not weeks. Turn disconnected data into lush campaign insights, automate your sales outreach and follow-up, and clear your IT ticket queue faster. The possibilities are endless.

Follow Phil:

LinkedIn: https://www.linkedin.com/in/philip-lakin/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SMACKDOWN WITH DARRELL SCOTT - AUGUST 9th, 2025