Our guest today is Sandra Wu, paid content marketer at Blinkist. In today’s interview, Sandra dispels many of the misconceptions about using these marketing channels. Starting from suggesting an entirely different approach to these ads and understanding the place it occupies in the funnel, to selecting the right metrics to measure success and critically evaluating if paid content marketing is indeed the right user flow for an app, she covers all bases. 

In this conversation, she highlights the many differences between Facebook and Google advertising and paid content marketing with relatable examples and sharp insights.

Key highlights: 

🧮How paid content marketing differs from Facebook and Google ads.
🔎The user flow on platforms like Outbrain and Taboola.
🛬Landing pages and the paid content marketing user flow.
🧩Components of a paid content ad.
✒️Why the headline is the first touchpoint for a user.
🤔Why two seemingly similar headlines can have very different performance.
🎯How copy helps qualify the right users.
🤞Why it’s important to mirror the style of the top publisher that you expect to work on.
🎰Why clickbait traffic can become very expensive.
💯How sensationalism or buzzwords can be impactful.
🛣️When to use a direct-to-app store user flow, and when to use a landing page.
🗺️How to structure a landing page.
⚖️How to strike the right balance between being sales-y and valuable.
⚠️The biggest mistakes made by marketers when it comes to paid content marketing.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-unlock-the-power-of-paid-content-marketing-using-outbrain-taboola-with-sandra-wu-paid-content-marketing-lead-at-blinkist/

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