In today's world, crisis management must do more than help respond to a crisis effectively. Taking an integrated approach by connecting the dots between risk management, crisis management, communications and business continuity will help and organization build a robust contingency framework. We speak with CS&A International Managing Principal Caroline Sapriel who is a global expert on how to manage communications during a crisis. Caroline will help us understand how and why we must integrate Business Contingency Planning and Crisis Management and Communications so that they align within an organization and ensure we are creating a culture of resiliency within our organization.
Preparing for the Unexpected