From Giving to Regeneration: The 1% for the Planet Approach

In this episode of Journey to Regeneration, host Chris Marquis speaks with Kate Williams, CEO of 1% for the Planet, a global network that channels at least 1% of annual sales from member businesses and individuals to high-impact environmental nonprofits. Together, they explore how a simple commitment has grown into a worldwide movement, mobilising over $800 million in support of the planet. Kate explains how 1% for the Planet ensures credibility by rigorously vetting nonprofit partners and guiding members toward meaningful, impactful giving. More than philanthropy, she frames this model as a catalyst for deeper cultural and strategic shifts—helping businesses embed environmental responsibility into their operations. The conversation also highlights how generosity can spark broader systems change, as members move from giving to transforming supply chains, engaging employees, and advocating for policy. Kate offers an inspiring message: in the face of climate challenges, no action is too small to drive regeneration.

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