Disruptors Caffeine Cast: How do you target your high value clients (7 Ways) [Business, mindset, entrepreneur, disruptors]
Learn seven of the best strategies to target the highest value clients for your business or service. Rob covers proven models, tested tactics and expert marketing materials to bring you your ideal clients and get them coming back over and over again. This is a must-listen episode to all entrepreneurs looking to scale their business and bring in more high-value clients.
KEY TAKEAWAYS
- You need to know your IC P. Ideal Client Profile, unless you have an ideal client profile, you cannot target your marketing and your messaging and your ads and ultimately go set up your business knowing which clients to say yes to which clients to say no to.
- Go through all your existing clients and rank them from the ideal one at the top to a client who you don't want at the bottom. It’s vital from now on that you source the leads and the importance of the origin of your clients.
- Rank your worst clients as well and you want to make sure that you don't allow in clients like that next time.
- You've got to have the language that speaks to the ideal client when you are targeting them, and you can only do that when you know who your ideal client is.
- Your content and the ads in your offers, your marketing, your language, the collateral that you provide in a website should overcome the objections of your clients. Do a survey to your clients and ask them what their biggest problems and pains are, and then turn that into content if you are doing content marketing and you're not sure what video content to put out there.
- Get your clients to refer people to you. It’s not just about having referrals which makes it easy for your marketing, but the fact that you're getting the ideal kind of client. You should also sell more to existing clients.
BEST MOMENTS
“No two clients have the same value, even if they spend the same amount of money.”
“Don’t put a message out that you like, but it's not for your ideal client.”
“The best source of your ideal clients is your ideal clients referring them to you.”
“Half your marketing will work, or half your spend will get a return, you just don't know which half.”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979