JOIN SKOOL NOW: http://tinyurl.com/skool-games Armin Shafee is a master storyteller, founder of HTC University, and an early investor in Skool. In this episode, we talk about: - The primal storytelling trick that ACTIVATES people’s emotions - Creating content that GENERATES more sales than you can handle - And his plan to build a long-term, SUSTAINABLE business that changes lives on Skool. Check it out!