MSP Business School Paul Daigle Scaling Success The Blueprint to Elevating Your MSP
Oct 23, 2024
Paul Daigle, Senior Managing Partner at BizAdvisoryBoard, shares his expertise in scaling Managed Service Providers. He reveals the journey from Value-Added Reseller to MSP leader and stresses the importance of specialization. Paul discusses overcoming organic growth challenges, leveraging strategic acquisitions, and the role of dedicated marketing leadership. He emphasizes the value of peer accountability groups and understanding business valuation, providing tools to help MSP owners assess worth and accelerate growth.
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From VAR to MSP
- Paul Daigle transitioned from a break-fix VAR to an MSP by developing his own PSA and RMM tools.
- He later adopted existing tools and grew through M&A, acquiring web, UCaaS, and other MSP companies.
Organic Growth & Sales
- Focus on organic growth beyond referrals, which is crucial for MSP valuation.
- Develop a strong sales engine and hone sales skills, especially for technically-led leaders.
Master One Marketing Channel
- In marketing, pick one channel, master it, and then scale.
- Avoid trying to be everywhere at once, as it spreads resources too thin.